2023.07.05

For the Blue Initiatives and Product Introductions

Marine plastic litter is a big problem all over the world.

In order to solve this problem as soon as possible, the Nippon Foundation, which promotes the "Umi to Nihon Project: CHANGE FOR THE BLUE", which aims to build a model of marine litter countermeasures in all Japan with industry, government, academia, and citizens united, has established an inter-company collaboration platform " ALLIANCE FOR THE BLUE” was formed.

 

Toyooka Kaban supports and participates in "Product for the Blue".

 

As the first initiative, we started an upcycling business for discarded fishing nets.
"Product for the Blue" is one of the initiatives of ALLIANCE FOR THE BLUE, which "recycles discarded fishing net recycled fabric and adds value to it as a product."

Therefore, Toyooka Kaban made a bag out of nylon fabric made from recycled fishing nets.

A portion of the profit from bag sales will be donated to ALLIANCE FOR THE BLUE, a general incorporated association, to help protect our precious oceans.

 

We introduce some products.

1.For The Blue Marche Tote M [Toyooka Kaban]

2.For The Blue Journey S [Toyooka Kaban] 

3.For The Blue Fly tote [Toyooka Kaban] 

 

 

1.For The Blue Marche Tote M [Toyooka Kaban] 

The three design colors are ocean blue, which is the image of the beautiful coral reef, deep blue, which is the image of the quiet deep sea, and sand beige, which is the image of a beautiful sandy beach with no garbage.

The 4-split pocket on the exterior allows you to sort small items, and it is convenient because you can easily take out IC cards and mobile phones.
There is one accessory pocket on the interior.

The bottom gusset is oval instead of circular so that it fits as close to the body as possible when worn over the shoulder.

Reference price 21,450 yen

Material Body material: Nylon Accessory material: Cowhide Interior fabric: Cotton
Size (mm) W: 380 x H: 300 x D: 200
Weight (g) 400

Click here for product information of For The Blue Marche Tote M [Toyooka Kaban]

(https://kiwadamasaakishouten-eco.stunning.co.jp/item/for-the-blue-marche-tote-m [Toyooka Kaban])

 

 

2.For The Blue Journey S [Toyooka Kaban] 

 The three design colors are ocean blue, which is the image of the beautiful coral reef, deep blue, which is the image of the quiet deep sea, and sand beige, which is the image of a beautiful sandy beach with no garbage.

The leather belt can be adjusted in 6 steps.

1 2-split small accessory pocket on the front and back of the interior.
1 large accessory pocket.

On rainy days, you can use it with the hook on the top of the zipper for peace of mind.

Reference price 19,800 yen

●Material Body material: Nylon Attachment material: Cowhide Interior fabric: Cotton
●Size (mm) W: 330 × H: 200 × D: 100
Weight (g) 250

Click here for product information of For The Blue Journey S [Toyooka Kaban]

(https://kiwadamasaakishouten-eco.stunning.co.jp/item/for-the-blue-journey-s [Toyooka Kaban])

 

 

3.For The Blue Fly tote [Toyooka Kaban] 

There are two design colors: ocean blue, which is the color of the beautiful coral reefs, and deep blue, which is the image of the quiet deep sea.

There are two outside pockets on the front and one on the back, making it easy to organize your luggage despite its simple appearance.

When you're worried about rain or when it's crowded, you can rest assured by fastening the hook on the top.

Leather is used for the handles that take a lot of force. A leather shoulder strap is included.

Reference price 25,300 yen

Click here for product information of For The Blue Fly tote [Toyooka Kaban]

(https://kiwadamasaakishouten-eco.stunning.co.jp/item/for-the-blue-fly-tote [Toyooka Kaban])

 

All of them are nylon fabrics made from recycled fishing nets, but thanks to the outstanding technical capabilities of each specialized company, the fabrics are comparable to 100% virgin nylon fabrics, and the durability as a bag material is perfect.

 
With the desire to protect the sea, which is rich in blessings for children 100 years from now, we will solve social issues in a new style by using recycled fishing net fabrics that are discarded and taking into consideration the environment.

 

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